Boise, Id. August 4, 2008 - The Peak/BSU Sports Radio Network announced today the affiliation of Spanish radio station KWEI (Variedades 99.5FM) operated by Treasure Valley Broadcasting as the first ever Spanish radio flagship of BSU Football. KWEI-FM will provide full signal coverage throughout the Treasure Valley initially for all home games this year (2008/09) and all home and away games commencing with the 2009/2010 season. The Spanish broadcast team will consist of experienced, knowledgeable, local Spanish broadcasters well known throughout Idaho and the West.
The KWEI broadcast team will feature co-play by play announcers Steve Ramirez and Marcos Magallon, color commentary by former BSU starter (defensive lineman) Alex Guerrero with stats and field duties provided by Edgar Uriostegui. In addition, bilingual Mr. Guerrero will provide pre-game analysis to the broadcast team of BSU sports radio network flagship station, KIDO (580AM). Now, for the first time in the history, Boise State University Athletics will be broadcast regularly in Spanish. Businesses that support BSU and Bronco Sports will also be able to take advantage of this innovative broadcast with both English and Spanish advertising opportunities with Peak Broadcasting’s BSU Broncos Sports Radio Network, and Spanish only advertising thru KWEI directly. The games will also be broadcast in Spanish on line worldwide at www.kweispanishradio.com.
In making the announcement, Peak Broadcasting Senior Vice President Kevin Godwin said, “Peak Broadcasting in partnership with BSU Athletics is proud to offer the exciting radio broadcasts of the Bronco's football season in Spanish to locally owned and operated Treasure Valley Broadcasting and Variedades 99.5FM KWEI." "Their commitment to the fast growing local Spanish speaking population in the Treasure Valley extends the diverse BSU athletic program to thousands of additional fans throughout Idaho." “We look forward to working with their talented team of seasoned broadcasters to bring "The Bronco Nation" to Boise’s Spanish station."
Treasure Valley Broadcasting and KWEI owner Randy Williamson commenting on today's announcement said "This is a big step for Spanish Radio in the Northwest, as very few sports teams broadcast games in Spanish." "We have thousands of listeners and BSU fans who will now be able to listen to the Bronco games." Color commentator Alex Guerrero said "I’m excited to be back in Boise State country, and be apart of the broadcasts on KIDO and KWEI."
The Next Generation of Radio Broadcasting for the Bronco Nation will begin on August 30th when BSU takes on Idaho State from Broncos Stadium.
The Peak/BSU Sports Radio Network will usher in a new era of radio play by play affiliates consisting of Mapleton Broadcasting in Spokane on KJRB (790), the Gap Broadcasting stations in Twin Falls on KSNQ-FM (98.3FM), Pocatello on KWIK-AM (1240), and Idaho Falls on KID-AM (590), Chaparral Broadcasting’s KYZK-FM (107.5FM) in Sun Valley, Impact Radio’s KMXM-FM (101.1) in McCall, and KSRV-AM (1380) serving Ontario Oregon, New Northwest’s KALE-AM (960) in Tri-Cities, Washington, and now in Spanish on Treasure Valley's KWEI-FM (99.5) in Boise.
The Peak/BSU Sports Radio Network is part of Peak Broadcasting LLC, a “new generation” radio broadcaster. Formed in 2006 to serve local, growing communities throughout the western US, Peak develops market leading, creative, quality audio programming, breakthrough marketing, focused advertiser solutions, and innovative media technology. In addition to 103.3 KSAS, Peak Broadcasting operates Boise radio stations News/Talk 580 KIDO, Lite 107.9 (KXLT), Mix 106 (KCIX), WOW Country 104.3 (KAWO), and Idaho’s First radio station, All Talk 63 KFXD. Peak has also operates the leading radio stations in Fresno California.