BOISE, Idaho - Starting today (May 1) Bronco fans can vote online to bring an ESPN production crew to Boise State to film a commercial for the network's popular College GameDay show.
For the first time ever, college football fans across the country can participate in a social media promotion to have a College GameDay spot shot on their campus this summer.
Through May 10 (Thursday), fans can vote once per day for their university at GameDayVote.com via computers or smartphones or using the Facebook app at facebook.com/collegegameday. Fan can keep track of the leading school throughout the promotion and share the contest with friends on various social platforms to drive votes for their university.
Bronco fans can also vote on mobile devices at m.GameDayVote.com and on Twitter @CollegeGameDay and #GameDayVote.
More than 120 Football Bowl Subdivision football programs are included in the promotion and the schools are encouraged to actively drive participation. ESPN will drive participation in the contest with a robust digital and social media plan that uses paid and owned media.
This first-of-its-kind spot will be filmed this summer on the selected campus with real students and begin airing in the fall to promote the 2012 season. The contest highlights College GameDay's unique on-campus presence while building on the successful social vote last season which asked fans to choose a mascot for an ESPN College GameDay dry cleaning spot.
Now in its 26th year, College GameDay airs Saturday's at 9 a.m. (ET) on ESPNU and at 10 a.m. (ET) on ESPN.
The ESPN College GameDay show came to Boise State on Sept. 25, 2010 when the Broncos hosted Oregon State.
Boise State head football coach Chris Petersen has appeared past College GameDay commercials promoting the show, but those were filmed in the Los Angeles area.