580 KIDO TO LAUNCH AN ADDITIONAL KIDO RADIO CHANNEL AT AM 630

Boise, ID October, 10, 2008 - Peak Broadcasting and 580 KIDO Radio announced today a series of significant programming changes designed to further strengthen the local commitment to the Treasure Valley and Idaho.  Beginning Monday morning October 13th at 5am, additional KIDO branded radio programming will begin on AM 630 and kidoam.com. KIDO AM 630 will continue to feature long time popular local hosts Jon Duane and Chris Kelly along with a significant increase in local news, sports, traffic, weather, and BSU programming all produced in house by the KIDO news and sports departments. Additional programming under the KIDO umbrella along with specific show times will be announced this Friday, October 10th.  KIDO AM 580 or AM 630 will be the only radio stations in Boise to feature live and local news, talk, and sports programming throughout the day.  KIDO AM 630 will also feature simulcasts with KIDO AM 580 of Boise State University sports starting with the Southern Miss game Saturday, October 11th at 6pm.

In making the announcement, Kevin Godwin, SVP/Market Manager of Peak Broadcasting/Boise said, “We believe the future of local radio is local radio programming and services.” “Peak Broadcasting’s commitment to Idaho and the Treasure Valley has been demonstrated over the past 18 months by our dedication to provide only the best local personalities on all of our AM and FM stations.” He continued, “The KIDO project is a continuation of the initiative we started earlier this year with the acquisition of the radio broadcasting rights to Boise State University athletics, the successful launch of the Peak/Boise State University Sports Radio Network and the fast growing on line brand, www.kidoam.com.”

“The significant financial and political events of the past few months have clearly demonstrated the need for more timely, accurate, and credible local, regional and national radio information. We see an incredible opportunity to extend KIDO’s lead in quality branded news and personality content to more listeners and advertisers throughout the Treasure Valley and Idaho.”
Peak Broadcasting was formed in 2006 to super serve local, growing communities throughout the western US. Peak develops market leading, creative, quality audio programming, breakthrough marketing, focused advertiser solutions, and innovative media technology. Peak Broadcasting operates leading Boise radio stations News/Talk 580 KIDO and now KIDO 630 (KFXD), 103.3 KISS-FM (KSAS), Lite 107.9 (KXLT), Mix 106 (KCIX), and WOW Country 104.3(KAWO). Peak has also operates the leading radio stations in Fresno California.

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