Bronco Athletics, Albertsons Renew Partnership for Football, Basketball Through 2015-16

Aug 28, 2013

BOISE, Idaho - Boise State Athletics, and its multimedia rights partner Bronco Sports Properties, are pleased to announce that they have entered into a three-year agreement with Albertsons to be the "Official Grocer of the Broncos."

"Albertsons has been a tremendous supporter of Boise State Athletics over the years, and we're grateful for their ongoing commitment to the student-athletes and university athletic programs," said Mark Coyle, Boise State's Athletic Director.

During the football season, Albertsons and the Idaho Foodbank will again team up to tackle hunger in our community through the "Sacks for Hunger" program. For every sack recorded by the Broncos defense during the regular season, Albertsons will donate $500 to the Idaho Foodbank to help feed those in need.

In addition, each Treasure Valley Albertsons store will again be the home of the "Bronco Nation Tailgate Headquarters" that features food, beverages and Bronco branded tailgate supplies that are perfect for game day.

As the "Official Grocer of the Broncos," Albertsons support extends beyond the gridiron to all athletic programs. The company will be featured in Bronco Stadium, Taco Bell Arena, football and basketball radio broadcasts, various social media outlets, and the television broadcasts Coach Pete Live, Inside Bronco Basketball and Inside Bronco Football with Coach Pete airing on KTVB Channel 7 and re-airings on KTVB2.

"Albertsons is pleased to continue our relationship with Boise State Athletics," said Susan Morris, President, Albertsons Intermountain Division. "Like so many of our customers, we are proud to share our hometown with such a distinguished athletic program and we look forward to serving Bronco Nation for many years to come. In addition, it is our pleasure to support Idaho Foodbank's mission to feed the hungry through the 'Sacks for Hunger' program."

In addition to Boise State, Learfield Sports manages multimedia rights and sponsorship for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors' Cup with award co-founders NACDA and USA Today. The company's multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Today, Learfield Sports' exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For additional information about the company's 40-year history and complete collegiate portfolio, visit www.learfieldsports.com.

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