Just B Homepage

“JUST B” CAMPAIGN: Earlier this summer, the athletic department launched the Just B Campaign, designed to create a stronger community connection with Bronco teams by emphasizing the core values of the Boise State athletic program.

The word "Just" in front of the "B", sets the actions in motion.  By utilizing the Boise State "B" font in this new way, Just B provides a graphically inspired look as well.

Six "B" phrases will be used throughout the Just B campaign: B Proud, B True, B Committed, B Positive, B Champions and B There.  Qualities that embrace sportsmanship, academics, community service, loyalty and doing what's right, the core values of the athletic department.  The concept is based on the premise that regardless of whether a student-athlete or a fan, those principles have the same meaning in representing Boise State and what it means to be a Bronco.

The Just B logo and B catch phrases will be used throughout this year's Bronco messaging, including television spots and campaigns, graphical design on outdoor billboards, placement on all promotional and advertising print materials and an off-shoot Just B web page from BroncoSports.com.  The athletic department's student-athlete community outreach and volunteer program, commonly known as BroncoLife, will utilize a platform called "Just B The Difference" in conjunction with the campaign.  Additionally, a new line of "B" merchandise, ranging from hats to dress shirts, will be available beginning in mid-August at all Bronco Shop locations.
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