BroncoSports.com Going Mobile

July 20, 2015

BOISE, Idaho - Boise State Athletics will unveil a new-look official website, including a responsive design to make using the site on mobile devices simple and uncompromising. Beginning Tuesday (July 21), visitors to BroncoSports.com will be able to find all the great content they have grown to love in a more intuitive, user-friendly layout. Additional steps have been taken to ease the process of purchasing tickets and finding the information and elements Bronco Nation seeks most.

Every visitor to BroncoSports.com had input in the upgrades to the site's functionality. Research focused on identifying the areas of the site with the highest traffic and making them more prominent, including recognizing the pages that required the most clicks to access.

Behind every decision about design and functionality was one driving force: simplicity. Visitors will immediately find a more visually-pleasing home page with large photos, easy-to-read text and graphically-inclined links and navigation menus. Another focus of simplifying the user experience at BroncoSports.com was eliminating repetitive content and limiting the number of clicks it takes to reach important pages.

Above the fold on the home page are eye-catching links to five of the most sought-after areas of the site. Information regarding tickets, videos, the Bronco Athletic Association, camps and social media is all one click away upon first entering the site.

The emphasis on visual content carries through the entire site. Large photos accompany every story, while text-heavy elements of yesteryear are replaced with graphics and images.

The new design allows each sport's index page to serve as more of a home page with sport-specific features and links. This includes the same centrally-located menu of five important links that is featured on the home page, only tailored to fit the needs of each sport. The same customization is also true for the featured promotions, schedules and social media content.

The hyper-focused sport pages will lead to much more content highlighting individual student-athletes as BroncoSports.com continues to tell the stories and share the accomplishments of a new generation of Broncos, as well as incorporating the department's rich tradition.

Boise State partners with CBS Interactive to host and maintain its official athletic department website, BroncoSports.com.

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